CAN Council
CAN Council Great Lakes Bay Region strive to create a better community for children. Through prevention, intervention, and advocacy efforts, they work to address children’s and families’ needs.
I never knew this place existed. I stopped in and made a donation after driving by on my commute to work.
— New donator
Background
CAN Council needed a better, more efficient way to get a hold of kids in need of help and to attract potential donation givers.
Analysis
Their previous signage was a non-lit changeable copy sign. There was little to no visibility at night and it was old and hard to read in the day.
Objective
The objective was to install a new digital display to gain exposure to help kids in need and attract donations.
Solution
We had to select the appropriate size display for maximum viewing, get the city of Saginaw’s and CAN council’s approval, pull permits, and install the Hyperion Plus display on the current pylon sign. We then trained the customer on how to use the sign software and all the capitates of the digital display.
Benefits
The organization has increased its donations by about 25-35% after the installation of the sign. The new display helps get the message across to kids in need that there is a safe place to go.