Front Street Insurance Agency
An independent insurance agency, specializing in home, auto, commercial, health and employee benefits, in Traverse City, Michigan.
Electro-Matic Visual’s tech support team dealt directly with our end user and was able to have a person on-site to make installation and training go very smoothly for all involved.- Andrew Kohlmann, Owner, Image360 Traverse City
Background
Front Street Insurance of Traverse City, MI was looking for a creative way to take advantage of being well traveled street just blocks from downtown Traverse City, Michigan.
Analysis
The old sign needed to be upgraded and be able to show changing messages.
Objective
The location of Front Street Insurance was on a street with slow moving, high volume, traffic passing by. They felt that they wanted traffic to be able to read multiple messages about all of their services, as well as promote their website, so people would take notice.
Solution
Front Street Insurance and Image360 evaluated many different options and specs before deciding to install the full color, high-resolution 10mm LED display from Electro-Matic Visual. They decided on a high-resolution LED display for a couple of reasons. The first being is that it looks outstanding, even when you are close to the display, with the slow moving traffic, passing viewers will be able to read it clearer than a lower resolution display. Secondly, the full color high-resolution LED display, acts like a personal billboard for the business and draws attention to the business within the community.
Benefits
Electro-Matic Visual is happy to see Front Street Insurance having success with their new full color, high-resolution LED display and taking advantage of their location to communicate to the slow moving high traffic street!