Ford Field

Ford Field

The home of the NFL’s Detroit Lions and host of other major venues like concerts, NCAA basketball games, trade shows – including Electro-Matic’s annual Manufacturing in America event, and high school football games, to name a few.

Ford Field was having trouble effectively communicating when box office tickets were announced, on sale, and sold out with walk-up customers and fans. Electro-Matic Visual provided a simple solution that effectively communicates to customers in a cost-effective, simple manner.


Ford Field needed a better way to effectively communicate with fans and customers outside of their ticket office. The ticket office was having trouble communicating when tickets were sold out, causing longer wait time and confusion.


The original system that was being used at Ford Field’s ticket offices was laminated paper signs.


Ford Field wanted to utilize new technology to better communicate with their guests and provide an overall better experience for them. They also wanted to reduce the confusion and wait times for sports fans and concert-goers.


Electro-Matic Visual took a look at the situation and suggested 40 4U2SEE displays that will help eliminate confusion and improve communication to fans and customers.


Employees have been able to save time by not having to explain what can be done at their window, making transaction times quicker and smoother. The 4U2SEE displays provide a highly visible display and color coordinate with the Lion’s team color, Honolulu Blue. Ford Field is also able to have several options in regards with how their message can be displayed (static, scrolling, etc.), this way they’re not limited to a maximum number of characters on the LED Display.

Ford Field

2000 Brush Street
Detroit, MI 48226

Electro-Matic Visual