Taco Bell of Mount Pleasant
Taco Bell is an American chain of fast food restaurants, a subsidiary of Yum! Brands, Inc. The restaurants serve a variety of Mexican inspired foods that include tacos, burritos, quesadillas, nachos, novelty and specialty items.
Attractive, short, to the point messages allows passing traffic to be more attracted to the full color LED display, giving a better chance for customers to stop in.
Background
Taco Bell wanted a better way to promote their ever-changing menu, 24 hours a day, 7 days a week.
Analysis
The old sign was a static Taco Bell logo sign.
Objective
Taco Bell is constantly changing their menu, promoting value deals and adding new products. They were looking for a way to be able to promote menu items and specials 24/7 and create exposure to passing traffic at a quick glance.
Solution
Taco Bell added a new 11mm full color LED sign from Electro-Matic Visual. This new sign is extra appealing with the integration with the current, back lit Taco Bell static sign. Typically, LED signs are stacked below or above a back lit cabinet but at this location, the LED sign is stacked next to the Taco Bell sign cabinet, creating a very simple and clean looking sign.
Benefits
This full color LED Display from Electro-Matic Visual gives Taco Bell the opportunity to display eye grabbing, full color content to promote the $1 Morning Value Menu, $5 Crispy Chicken Quesadilla Box, online ordering options and much more, giving them a competitive advantage over dull static signs. Displaying creative, full color, content helps this Taco Bell stand out from surrounding competition.