I never knew this place existed. I stopped in and made a donation after driving by on my commute to work.
— New donator
CAN Council needed a better, more efficient way to get a hold of kids in need of help and to attract potential donation givers.
Their previous signage was a non-lit changeable copy sign. There was little to no visibility at night and it was old and hard to read in the day.
The objective was to install a new digital display to gain exposure to help kids in need and attract donations.
We had to select the appropriate size display for maximum viewing, get the city of Saginaw’s and CAN council’s approval, pull permits, and install the Hyperion Plus display on the current pylon sign. We then trained the customer on how to use the sign software and all the capitates of the digital display.
The organization has increased its donations by about 25-35% after the installation of the sign. The new display helps get the message across to kids in need that there is a safe place to go.