Monroe Dodge Chrysler Jeep Ram Superstore

Monroe Dodge Chrysler Jeep Ram Superstore

Monroe Dodge Chrysler Jeep Ram Superstore has been a family owned and operated auto dealership since 1966.

I’ve had the pleasure of working with Mike Richardson, from Mr. LED on a number of projects over the years, few have required as much leg work as Monroe Dodge. Mike handled it all with expertise and helped the dealership owner throughout the process.


After the city of Monroe lifted its ban on LED signage, the dealership wanted to take advantage of its location that was on a busy, traffic-filled street. Quickly after exploring the process of adding an LED sign to their current signage, they learned that they were already at their maximum allowable signage on the premises. This set the project back a few months as they had to rezone a section of their property in order to meet the city’s standards.


Their new lot was slightly below grade. Electro-Matic and Mr. LED proposed a larger 5 x 10’ pole sign about 20 feet off the ground so it would be properly visible for the dealership.


Monroe Dodge wanted to increase brand awareness and awareness of new & used car services that they offer at their location.


Electro-Matic Visual took a look at the situation and suggested a 16 MM Double Side 5’ x 10’ Fusion 84 x 168 pixels to help Monroe Dodge meet their objectives of increasing brand and service awareness.


This sign is now proudly advertising offers by both the new and used car businesses, as well as the service department specials they run at this location. The new 16mm, double-sided Fusion LED Display Electro-Matic provided makes Monroe Dodge’s messaging eye-catching and easily changeable so that customers feel like they are always seeing something new.

Monroe Dodge Chrysler Jeep Ram Superstore

15160 S Dixie Hwy
Monroe, MI 48161

Electro-Matic Visual